Market

It is revealing that in 2020, this market was valued at around US$33.64 billion, according to a report by Grand View Research cited by Público. The same report forecasts a growth rate in the sector of 8.04% from “2021 to 2028”. Categorical! Another report cited by the same publication, authored by Technavio, reveals that the “global sex toy market is expected to grow by 9.83 billion US dollars” between 2020 and 2024.

However, there were already growth indicators for this market in the pre-pandemic context. The news summons an article from Business Wire to mention that there was already an increase in demand for vibrators in 2019. Público 's work also points to a "revolution" that is taking place in the sector and to which technology has given a boost. important contribution. This revolution is evident in the growth of companies and products aimed at women, which has helped to bring consumers closer to various types of sex toys.

A paradigmatic example of this new trend is the association of several famous personalities to this market. Dakota Johnson, for example, has invested in Maude, a brand of sexual wellness products, where she also serves as co-creative director. Cara Delevingne became one of the owners and creative advisor of the aforementioned Lora DiCarlo.

Technology is here to stay. The “new normal” will also bring new habits to sex life. The promised crazy 20s will surely not disappoint anyone, but the reinforced role of technology in sex life will help create conditions for safer fun. Remote control sex toys are an example of this. You can be in one place in the world and your partner in a completely different place, without losing the fun. You can be in “quarantine” and still be sexually active and play with your partner from a distance.

The pandemic came to change our life and our sex life, it's true. But that's not necessarily bad.