Market

The global online sex toys market is estimated to grow by 19.9 billion USD, at an expected compound annual growth rate of 11.3% during the forecast period of 2022-2026.

The major contributors to the growing popularity of the sex toys market are:

• The rise in the disposable incomes of the average consumer household,

• the influences of pop culture and social media,

• growing awareness of sexual health and wellness,

• LGBTQ awareness

• and the liberalization movement.

Besides, the demand for sex toys has shot up during the pandemic owing to the global lockdown situation. It was hard for the sex toy manufacturers to keep up with the demand over the last year.

Customers prefer to purchase sex toys online over offline stores due to the guaranteed privacy factor that comes with online shopping.

Besides, online sex toy shopping comes with added advantages such as a wider variety of options, the associated convenience factor, bulk-buying discounts, deals and worldwide shipping options.

Due to the existing market paradigms, the traditional brick and mortar store owners are also shifting towards online stores.

Instead of investing the money on the rent for a traditional brick and mortar store, they are using this to promote the business and increase sales.

Various marketing and promotion strategies such as influencer marketing, digital marketing, YouTube reviews, etc., have made the running and thriving of online businesses easier.

Now that you are convinced to start your sex toy business online, contact us the button below and let’s help you get started.