Industry News

Sex toys have come out of the shadows: adult stores always have buyers, including regular ones. The intimate goods market shows steady growth every year and attracts more and more start-up entrepreneurs.In business, demand dictates the offer, and entertainment is always in demand. So the most important thing is to make a good offer to ensure customer flow. We will tell you how to make a business in the field of intimate goods profitable step by step and start making money by bringing pleasure to people.

Explore the market

The days of flashing "INTIM" signs from the 1990s are over, and today people are looking for sex variety on the internet. You can find everything there: from online trainings in sex practices to adult shops. Everything is logical: many are embarrassed to go to a regular store - it’s easier for them to study the assortment and feedback . The culture of selling adult products is growing. The competition among sellers is also growing, the demand among buyers is increasing.

Make a selling website

You can make a website yourself on AdvantShop or InSales or buy a ready-made version adapted specifically for the sale of goods for adults. For example, Supplier of Happiness, the largest supplier of adult products in Russia, offers a turnkey solution that is fully synchronized with its product database. You can take a more complicated path and order a website from a web studio.

All options have risks, but one thing is clear: an online store needs to be done quickly, because while you choose the site design, others are already earning.

Choose your supplier

There are five large wholesale suppliers of adult products in China. By what criteria should they be evaluated and selected:

- The range of goods that they offer: it must be rich. Unless you decide to specialize in a particular product and sell only erotic lingerie, or only roleplay costumes, or only lube.

- The cost of goods: it should not be overpriced. Remember: the main goal is to earn. A new client will not come to buy more expensive what you can buy cheaper in another store (he probably also knows how to use Yandex.Market). Therefore, it will not work to overstate the final price, and you need to work with a wholesaler on the most favorable terms for you.

— Other services offered by the provider. Often large companies in the market offer profitable services to small businesses: here we are talking not only about discounts and special offers, but also about working business services, so it is very important to study them.

Think over the business model

Have you thought about where you will store the goods for sale? It is unlikely that a friend will be delighted with a warehouse of rubber penises in her apartment, although she could enter into a position. But something tells us that it won't. Yes, and who will pack orders in opaque, so that they can then be taken to the courier service? You are left with the option of renting a warehouse, hiring a packer, or becoming one yourself. Fortunately, in the field of intimate goods, you can not solve logistics issues, but use dropshipping.

The service "Real Dropshipping" allows you not to store the entire range of products. And it also allows you to develop the site, promote it, create a customer base and build their loyalty. All concerns related to the assembly, packaging and dispatch of orders are taken care of by the dropshipping supplier.

How it works:

1.The buyer places an order on your site. 

2. You send data on the retail value of the goods and the delivery address to your supplier (dropshipping partner). 

3. The goods are immediately booked at the supplier's warehouse. 

4. An employee of the call center of a dropshipping partner calls Mantang to your client on your behalf and clarifies the data on the order. 

5. The goods are sent from the warehouse to the address of the buyer. 

6. The buyer receives the order, only after that you pay the partner a small commission for the transaction, after which the transaction is considered completed.

Get promoted

There is no successful business without promotion, and there is no promotion without investments - financial and temporary. It is necessary to promote your business every day and do everything possible so that they know about you, start buying goods and return again and again to your intimate store.

Contextual advertising. A clear calculation and cash investments - no romance. But we repeat: so that people do not leave the site after 30 seconds, it should be convenient and understandable, attracting attention, with interesting content that brings joy, arouses curiosity.

Social media. Position yourself as an expert. Tell women about femininity, and men about brutality; involve psychologists and sexologists; give people information that will be of interest to them, let them know if you are reading this inscription. Publics in social networks with good content have not prevented anyone from gaining an audience. By the way, some suppliers also maintain their blogs about business in social networks, for example, the “Mantang” Instagram.

Partnership programs. Become a partner of a course of lectures about sex. It can be both online and offline trainings with online announcement. Yes, it will require both time and money, but if you work in dropshipping, then you will always have time to develop yourself and grow your business.

In the area of intimate goods, an active movement is now beginning, and there is still an opportunity to join in time. The main thing is not to miss the moment. Don't waste your time - use these recommendations and start to thrive doing interesting things that bring people pleasure.