Industry News

The e-commerce industry has developed by leaps and bounds in recent years. According to statistics, by January 2021, e-commerce sales have exceeded 3.07 trillion yuan, an increase of 27.6% compared to 2020. This data is quite amazing!

When counting the consumption sector, there is a rapidly rising consumption "dark horse", that is the "adult products" sector. Even more interesting is that the main buyers of adult products turned out to be women.

What is the reason behind the fact that women purchase adult products as the main customer group? Why can adult products become the "dark horse" of many consumer categories?

1. The high development of e-commerce affects people's consumption needs

In fact, according to Jingdong data in 2018, the transaction volume of adult products at that time was already the first in the world. In 2018 alone, the market size of adult products has exceeded 68.2 billion yuan.

But the market size of adult products is far from saturated and continues to grow. By 2020, the size of the adult product market has expanded to 113.4 billion yuan, which has basically doubled in just two years.

And statistics show that in 2020, the total profit of the Chinese commodity area of adult products will exceed 51.1 billion yuan. The statistics of the data clearly show that this shy industry that once made people "talk about sex and color change" has now become one of the most profitable industries.

According to data released by iiMedia Research (iiMedia Consulting), as of 2019, the growth rate of women's sex toys in my country has reached 67.2%, far exceeding the range of the male market.

The most surprising thing is that among the sales of 113.4 billion yuan according to the current data, more than 80 billion of the consumption contribution comes from women. In other words, women's purchase of adult products accounted for two-thirds of total sales.

According to market data statistics, women have become the main force in the consumption of adult products. However, from the perspective of traditional Chinese thought, this data is too unbelievable.

However, due to the huge capital consumption support, the reason behind this is not difficult to imagine.

1. The rapid development of e-commerce has affected changes in consumption patterns.

Now online shopping has become the mainstream of shopping in my country. In the past, young people would shop online a little more, but with the rapid development of the Internet, the convenience and simplicity of smart phones and home shopping are now loved by men, women and children. buy things online.

The main force of online shopping has always been women. However, the initial purchase of adult products was also dominated by men.

In the stage of strict control of adult products, adult products were also classified as medical device products at that time. At that time, it was mainly men who went to the urology department to buy adult products.

However, after the rapid economic development, online shopping has become the mainstream, and the main force of adult products has gradually become women.

Of course, there are many kinds of adult products, and the best-selling products are family planning products. According to data from a certain platform, in 2020, there will be about 44 condoms sold in adult products per capita. And family planning products are mainly to protect women from harm, so it is not surprising that women buy these products to protect their health.

2. People's "sex" concept of change.

my country is a big country with traditional culture. The five thousand years of China's history makes the Chinese people carry the word "implicit" in their bones.

Coupled with the emergence of a master like Zhu Xi in the process of China's development, his advocacy of "preserving the principles of nature and eliminating human desires" has been vigorously sought after by the rulers, so the topic of "sex" has become "obscene" and "vulgar". the pronoun.

After that, the Chinese people were more conservative, and the word "sex" could not be declared in the mouth and became an indescribable part. Even after the founding of the People's Republic of China, Chinese people's impression of adult products is basically family planning products.

In the following decades, China's economy has developed vigorously, and various western trends of thought have flocked to China. Domestic ideas have become a scene of a hundred flowers blooming, and more and more people have been able to accept the word "sex".

But as for adult products, it has never been on the table, and it has not been able to appear in the public eye with dignity.

Even between husband and wife, talking about "sex" or "adult products" is shameful, let alone buying it with a lot of fanfare.

However, the rapid development of society and economy has caused people's ideas to change subtly.

Although it is not as open-minded as the European and American countries, gradually, people will not be so repressed when they talk about such things.

3. Women become financially independent

In the previous social life, the main social role of women was "good wife and good mother". It seems that the most important thing in a woman's life is to have a husband and a child. However, with the advent of the era of big data, women have gradually become independent.

In the 1960s and 1970s, the country did not implement family planning, and before, China's "preference of sons" was very serious. There were often six or seven children in a family, and women had no financial resources.
So at that time, no one would use "adult products" at all. But in the 1990s, after the implementation of family planning, most women chose "Shanghuan", resulting in the market for adult products still not open.

But it's different now. Society has developed more and more perfect, women and men have the same social status, and more and more women have achieved economic independence, so life no longer revolves around husbands and children.
Women can enjoy the life of a single noble, but it does not mean that they lose the right to "sexual happiness" when they are single. Under the situation of increasing social pressure, the marriage rate and fertility rate of the society have dropped a lot, but this does not delay people's pursuit of "sexual happiness".

Although the number of marriages this year has fallen below 10 million, sales of adult products have grown by leaps and bounds.

Single aristocrats who have no object want "sex happiness" and must use adult products; when people with objects are in close contact, there will be no shortage of adult products!

According to the data of China Research Institute, the acceptance of adult products by adults born in the 1980s and 1990s is no less than 93%.

Therefore, the acceptance of adult products among young people is still extremely high. Women have higher requirements for adult products. After all, in the life of both sexes, the biggest role of family planning products is to protect women's bodies from harm.

Women are also the main consumers of e-commerce shopping. Now that they have the economic ability, they will improve their living conditions. Many buyers of adult products are women. In addition to protecting their own livelihood products, many other products are also used by women, so women will know more about the style, comfort, etc. they want in terms of "demand".
And now the pressure of getting married and having children is increasing. Many women either do not want children temporarily, or do not want a second child when they have children. In order to avoid "accidental" children in their intimate life with their partners, the use of family planning products must be is essential.

4. Privacy protection of online consumption of "adult products"

The most important point is that it reflects a major advantage of online consumption!

That is, online purchases of adult products will have the words "private delivery", which just meets the needs of today's people who pay attention to protecting privacy.

In the past, adult products were sold in hospitals. Later, they developed into small corners of the street. Now there are also family planning products in pharmacies and supermarkets, but they are basically bought by men, and people still feel "shy". .

However, the advent of the e-commerce era has completely changed this. Merchants seized the psychology of consumers and directly "delivered confidentially", dispelling all kinds of worries of consumers.

In addition, there are also many styles and types of online stores, which can be dazzling without going out, so that consumers have more and more choices. There are relatively few types of physical stores, and a few simple categories are naturally no match for the advantages of online stores.

In addition, online stores do not have rent, water and electricity, so the cost will be reduced. When the cost is reduced and the merchants want to make more money, they will definitely do a series of promotional activities. Consumers can expand their selection, protect their privacy, and most importantly, be cheaper than brick-and-mortar stores, so why not?

Especially in the two years since the outbreak of the epidemic, people were unable to travel, and even many entertainment venues were closed. During the time at home, the sales of adult products grew faster and faster.
But who would have thought that the adult products industry, which is developing so rapidly, started from a small shop that broke the thinking of the times.

2. 4 stages of adult product development

The first adult product store in mainland China was the "Adam and Eve Health Care Center" opened in Beijing in 1993. However, in the 1990s, China strictly controlled adult products, and most people at that time did not have a deep understanding of adult products.

Moreover, at that time, the country implemented family planning, and many couples' awareness of using adult products stayed on "condoms", and there was no need for other parts.

Moreover, at that time, the production and sales of adult products were under the unified management of the State Food and Drug Administration, and the overall market development space was relatively small.

However, in the early 20th century, the supervision of adult products became less stringent. Many discerning businesses saw the potential prospects of this domestic market and immediately began to enter this area.

With the continuous participation of merchants, adult products stores across the country seem to be springing up, one after another. But at this time, it is mainly to develop offline stores, and basic adult products are in unmanned stores and pharmacies.
However, the economic development in various places is unbalanced, and people's thoughts are also different. The places with the most rapid development of adult products are concentrated in Zhejiang and Guangzhou.

Slowly, people's lives are getting better and better, and their minds are becoming more and more independent. During this period, women's pursuit of life is also improving.

By 2014, the adult product industry entered the start-up period, and with the continuous injection of foreign capital, the adult product industry has formed a certain scale.Of course, some old and outdated things are no longer popular.
The designers of adult products are also constantly researching and creating according to people's needs, and they are constantly racking their brains on the design, appearance and function of the product.
With the rapid development of adult products, the forms of products in the industry are constantly enriched, so there are various choices that people can have now.

And in just a few years, the Internet economy has developed rapidly, and the media has come from behind. Coupled with a series of economic reforms, adult products have reached a new peak in terms of industry scale and sales.
And people's acceptance and curiosity of such products are also getting higher and higher, and women are no longer shy to express their own needs, completely crossing the previous threshold of "talking about sex and color change", and special topics have also become people's lives. part.
Age ratio of men and women buying adult products
For adult products, people's acceptance gradually presents an unprecedentedly high new idea.
By 2018, the development of adult products has entered a blowout period. People have turned adult products into part of their daily needs, and the enterprises of such products are also growing, and the market size of adult products has reached an unprecedented level. huge.

With the rapid economic development, people have been freed from the problem of food and clothing. Although they have been satisfied with food, clothing, housing, and transportation, other life pressures have also followed.

The existence of adult products relieves people's various pressures to a certain extent, and gives people a new outlet for their "desire".

3. Women's Right to Pursue "Sexual Happiness"

With the continuous improvement of people's living standards, the concept of "sex" has also undergone great changes.

In the past, for women, perhaps what everyone knew the most was getting married, having children, and inheriting the lineage. Not only are the thoughts outdated, but if these words appeared in the mouths of women, they would become synonymous with "disrespectful".

But judging from the results of big data, women's demand for "sexual desire" is no less than that of men, but because of their ideology, women were in a passive state in the pursuit of this kind of happiness before.

In fact, this is just a normal performance of an adult woman, and her thoughts are slowly changing with the times. And for women, adult products bring more convenience to women, and even make women feel better.
And it is not unethical for women to use adult products. Those negative and narrow voices before are the result of excessive thinking, in fact, there is no need to care about them.
However, the consumers of general adult products are couples or couples, and the rational use of adult products can also increase the relationship between husband and wife and improve the life of both sexes, making the relationship between husband and wife more intimate.

The most important thing is that although people's minds are much more open now than before, they should still be responsible for their own health.

Doing a good job of hygiene and protection awareness in the life of both sexes can largely prevent the occurrence of gynecological diseases. In the past, people's hygiene awareness was not so strong, and many women would suffer from gynecological inflammation in this regard.

So now women will try to buy some adult products, and they will also go to pharmacies to buy some medicines for self-testing. In general, women are more and more responsible for themselves in this regard.

And "sex" is a very beautiful thing. For thousands of years, in addition to the inheritance of life from generation to generation, "sex" has also brought countless beauty to human beings.
Otherwise, why did Adam and Eve "steal the forbidden fruit"?

And medicine also shows that if normal adults have sex, they will appear more spiritual. And sex can stimulate the brain and make people look younger.

Therefore, it is normal for an adult to have desires and needs, and there is no need to avoid it.

For minors, what we have to do is educate them about sex. Don't feel that the child is still young, so don't tell the child about such things. As a parent, you should explain these things objectively, so that the child can protect himself from an early age.

The fact that women have become the main force in buying adult products also makes us realize that objectively speaking, this is just a human instinct. So men shouldn't think that if a woman buys this kind of product, she is a bad woman who doesn't know how to behave.
It's a throwback to thinking and a disrespect to women. No matter who they are, they have the right to pursue "sexual happiness", and the feudal ideology that women can only bring children at home has long disappeared.

The booming development of adult products has also made great contributions to my country's economic development. For the economy, this is definitely a good time to stimulate domestic demand and industrial development.

For the industry, it is also a good phenomenon, because regardless of whether the consumers who buy are male or female, as long as there are consumers who buy, and the demand is in the process of rising, then the prospects of this industry are naturally very good.

Although traditional thinking has lasted for thousands of years, we can still continue to develop on it.

Nowadays, online adult products stores have become mainstream, and the scale of the online store is constantly improving. There are many categories, and whether it is foreign products or local brands, they now have a certain status.

In just ten years, condom sales have grown from 1.2 billion to 4.7 billion.