Industry News

This news circulated this week, it has already been given, but it is still curious. It shows that the Queen is attuned to the new times.

That's right... a sex toy merchant from the UK has just won one of the highest honors given to companies there: recognition for her growth bestowed on none other than Queen Elizabeth II .

The largest virtual sex shop in the country, “Lovehoney” received on Thursday the “Queen's Award for Enterprise”, which as the name implies is a royal award endorsed by Her Majesty to recognize businesses that stand out in British lands.

In the case of “Lovehoney”, what drew attention was its huge jump in international sales of around 365% from 2015 onwards, with 45% of the total sold by the e-commerce platform in 2020 alone was destined abroad, compared to 27% six years ago. In total, more than 2.2 million customers from various countries purchased on the online platform over the period.

According to the company, part of this success is due to the “50 Shades of Gray phenomenon” and “Lovehoney” is the official seller of licensed products under the brand of the literary and film franchise.

But the period of the pandemic is also attributed to its success, which resulted in many couples spending more time together at home and, in this case, opting in some cases to innovate their sexual routine.

The Queen is no fool, as the business is a very high level business with excellent financial returns.