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Social media marketing is an increasingly valuable tool for sex toy independent retailers. The right social media channel for your business depends partly on your target audience and your social media goals, but if you’re looking to devote your focus to just one platform, Instagram continues to serve as a popular and comprehensive option for small business owners. 

Almost any retail business can use Instagram to reach new customers, tell their story, build a community, partner with influencers, boost sales, and drive traffic to a website or brick-and-mortar location. Here, we’ve gathered some tips that will help you use Instagram to attract more customers to your sex toy store.  

Start with the basics

The first thing you’ll want to do is make sure your Instagram account is set as a business account, if it’s not already. With an Instagram business account, you can view analytics for information about your followers, run ads, add information about your store hours, sell products directly from the platform, and more. 

To switch a personal account to a business account, simply tap the menu in the top right corner and find Settings. Click on “Account” and scroll down until you see the option to “Switch to a Professional Account.” After you select your Business Category, you’ll be asked if you’re a Business or a Creator. Select “Business” and continue to follow the prompts.  

Fine tune your profile 

Your Instagram profile should tell people what makes your sex toy business unique and why they should visit your sex toy store. You only have 150 characters in your bio, so it’s important to be concise. Line breaks and a couple well-chosen emojis can help make important information stand out. You’ll also want to include a link to your sex toy website in the allotted space, or opt to offer many links through a link-in-bio tool—a tool that allows you to create a custom landing page that houses all the links you want to share in one place.

It’s also important to choose your profile picture wisely. Your company logo is the most obvious choice, but whatever you choose