Industry News

23 Mar| 23 Comments
The overview of Sex Toy Supplier in China


Before 2020, there were about 8,000 sex toys supplier in China. In 2020, there were 29,600 new registrations in a year. In 2021, it will continue to maintain rapid growth. Although most of these are retailers, the number of registrations of manufacturers and wholesalers has also maintained high growth, the main reason is the epidemic situation and the acceleration of domestic market development.

The same goes for the overseas markets we have learned. In 2020, under the influence of the epidemic, adult products, and home furnishing products grew rapidly against the trend, which will drive the rapid growth of retail in overseas markets, and a large number of new sex product sellers emerged.

The output of Chinese sex products occupies about 70% of the global market share. The first problem facing new sellers is understanding China’s adult products supply chain and how to choose your sex toys supplier.

The sex toy supply chain

Manufacturers focus on product quality and delivery time.

Wholesalers focus on overseas market promotion, manufacturer screening.

Retailers focus on local market promotion, end-customer service experience.

The key spots of the sex toy supply chain

Sex toy manufacturer:

1. Core demand: stable orders, large quantities of orders.

2. Cost: 

  • The cost of raw materials. This cost price depends on the manufacturer’s order scale and payment reputation, and even the delivery date of raw materials depends on the manufacturer’s historical order record.

  • Labor and rental costs: It depends on the consumption level of the city where the factory is located. Housing prices are a key factor. For example, the cost of factories in Shenzhen is higher than that on the mainland.

Features: People who focus on products are not good at marketing; if sex toy manufacturers push their own brands and strengthen their promotion in overseas markets, the unit prices of their products are generally higher, and the price competitiveness is average.

Sex toy Distributor (wholesaler): 

The original supply chain sequence is that the sex toy distributor to the sex toy wholesaler, and the sex toy wholesaler to the sex toy retailer. Due to the development of the market, the functions of distributors and wholesalers are basically the same. We can merge the two roles of distributors and wholesalers into wholesalers.

1. Core demand: a large number of retail clients: the more clients they have, the more stable the overall sales volume and the greater the number of orders. Manufacturers compete to cooperate with it, then, their price and delivery time will have advantages.

2. Cost: marketing and sales staff costs. Whose promotion efficiency is higher, its cost control is better.

3. Features: The sex toy wholesaler is an intermediary unit, and can also be understood as the manufacturer’s sales and service department. When the wholesale price is the same, the higher the value of the service provided by the wholesaler, the more advantageous it will be.

Sex toy retailer:

1. Core demand: market development and sales growth.

2. Cost: sex product supply price, transportation cost, import tariff, marketing fee, terminal delivery fee, after-sales service

3, Difficulty: sex toy Retailers face a large number of end customers with different needs. Pre-sales and after-sales services are the embodiment of retailers’ capabilities.

Why is it difficult for you to find Chinese adult product factories online?

There are two types of sex  toy manufacturers in China:

1. Have their own sex toy factory, also have their own foreign trade sales team, well understand foreign markets, product positioning is higher, the marketing cost is also higher, but the unit price of the product is generally higher. Generally, in some port cities, cities like Shenzhen and Ningbo have many adult toy companies that integrate industry and trade. It is difficult for you to distinguish this type of company from other trading companies.

2. The second type is Only for sex toy production and leaves the overseas market to domestic trading companies. You can hardly find information about them online because they do not need oversea marketing, and the circle of the sex toys industry is very small, and they know each other well. their orders from peer factories and trading companies, which is enough for them. The price of this type of factory is very advantageous, and the product quality can be high or low, depending on market demand.

As a retailer, how to choose your sex products supplier?

  • If you are a new seller or a small sex toy seller, it is best to find a wholesaler with good service. It will be very difficult for novices in the early stage. If you can get the full support of the supply side, it will save a lot of trouble and time, and focusing on the market Development is just fine.

  • If you are an old seller, a big seller (order volume is at least 1000pcs): You can find some manufacturers who do overseas market on Google search or Alibaba and other platforms, you can get good service and smooth communication. Because they have overseas sales teams, but the price you get may not be the best, because their overseas marketing expenses and sales staff costs are not low.

  • If you have rich experience in the adult products industry and are very familiar with China’s adult products manufacturing industry, then you can come to China for a site visit and identify a long-term supplier.

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